河北省足球彩票发展现状与对策研究

The State Quo of Football Lottery in Hebei Province and Countermeasures

足球彩票作为足球产业的重要组成部分,越来越受到人们的关注。采用文献资料法、访谈法和数理统计法,对河北省足球彩票的现状及存在的问题进行研究。在此基础上,提出了创新玩法、突出营销重点、打击赌球和借鉴国外经验等足彩发展对策。

Football lottery, being an important part of football industry, is drawing much more concern of people. This paper researched into the state quo and existent problems of football lottery in Hebei province, using literature review, specialist interview and statistical method; and gave some advice on creating play, giving priority to the key points in marketing, fighting gambling and drawing on experience of other countries.