论武术市场化推广的品牌营销策略

Discussion on Brand Marketing Strategy of Wushu for Promotion

充分认识品牌营销在武术推广中的重要作用,运用品牌营销的理论,制定适合于武术发展特点的品牌营销战略,选择有效的品牌营销途径和方法,为武术树立品牌形象,扩大影响,促进武术的繁荣与发展。

This paper discussed the important role of brand marketing in popularizing wushu, made strategy fit for the wushu development; gave some advice on how to select approaches to effective marketing, aiming to build the brand image of wushu, extend its influence and promote its prosperous development.