基于SWOT分析的LED产业发展战略研究——以XX公司为例

Developmental Strategy on LED Industry Based on SWOT Analysis——A Case Study of XX company

在LED产业飞速发展的大背景下,结合佛山市青松科技有限公司的发展现状,分析了其内部环境和外部环境;通过SWOT矩阵分析,建议该公司采取差异化战略、提升自身营销能力、加大技术创新投入、重视技术团队建设、拓展融资渠道以及增强防范市场风险意识等措施增强其竞争力。

Under the background of significant development of LED industry, this paper analyzed the internal and external environment together with the developing situation of Chainzone Technology Co. Ltd.. Then a SWOT matrix was established and some strategic suggestions designed for a sound development and operation were proposed. It is advisable that Chainzone Technology Co. Ltd. could make the following measures including adopting a specialized strategy, strengthening its marketing ability, attracting investment for innovation and putting emphasis on technical team reconstruction, and increasing awareness to avoid the dynamic market risks.