发挥比较优势 强化政府职能 打造四川文化产业特色品牌

Exerting Comparative Advantages,Strenthening Government Function,Constructing Characteristic Brands of Sichuan's Culture Industry

四川拥有极具特色和比较优势的文化资源,但文化品牌发展的现状与丰富的资源不相匹配,其原因就在于没有发挥四川的比较优势,从而打造具有区域特色和国际影响力的文化品牌。因此,为促进四川向文化强省跨越以及提升四川文化产业的国际竞争力,必须加强文化产业品牌的策划,通过强化政府职能,发挥比较优势,打造出具有本土特色的文化品牌来。

Sichuan owns cultural resources with characteristics and comparative advantages. However, the develop- ment of culture brands doesn＇ t match with the abundant resources due to the failure of elaborating Siehuan＇ s comparative advantages. Therefore, to promote Sichuan＇ s culture industry we should strengthen the plot of culture brands, exert the comparative advantages and forge brands with local characteristics.