关于湖商和徽商的比较研究

A Comparative Study of Huzhou Businessmen and Huizhou Businessmen

湖商是兴盛于清末民初的近代化商人群体,徽商是兴盛于明清时期的传统商人群体。对两者进行比较研究,可以发现:诚信经营、以质取胜,实行多元化投资,营造良好的企业外部环境,重视市场营销等经营方略,以及相似的地理环境、交通条件和区域文化背景是两者兴盛的共同原因;历史环境、乡土经济结构、商品、市场、涉足行业、和君主专制政府的关系等因素的差异是两者兴盛的不同原因;"贾而好儒"是两者的共同特征。

Huzhou businessmen, who rose in the late Qing dynasty and the early Republic of China, are a modern businessman group, while Hui businessmen, who rose between Ming and Qing Dynasty, are a typical traditional businessman group.By comparing the two businessman groups, some conclusions may be found： integrity, quality, diversified investment, the creation of a good external environment for enterprises, the emphasis on marketing and sale as well as similar geographieal and conditions and regional culture background are the common reasons for their thriving; but the differenees in their social and historical environment, loeal eeonomic structure, commodities, markets, trades, and the relations with the absolute monarchy government are the different reasons for their thriving. In additiou, the Confucius theory and proverbs are their common characteristics.