九寨沟旅游客流景观偏好特征研究

The Characteristics Studies of the Tourist Flows’ Landscape Preference in Jiuzhaigou

以九寨沟风景区为例,选取6类主要景观偏好客体,实地调查入沟景观偏好主体的景观偏好判断,应用SPSS12.0和DPS等软件,分析了景观偏好主体的景观偏好特征,结论:一是不同客源市场细分条件下景观偏好主体的景观偏好判断存在着明显的差异性特征;二是不同人口统计学特征的景观偏好主体对景观偏好客体的景观偏好判断存在着明显的一致性特征.

Using the scenic spot of Jiuzhaigou as an example, this article chooses six main types of landscapes, and basing on the field surveys, analyzes the tourists＇ judgment towards landscape preference and explores its features by employing software of DPS and SPSS12.0. So we can get the following conclusions：First, if the tourists＇ market is carefully divided, tourists＇ judgment towards landscape preference will vary from area to area. However, if tourists is divided by demographic features,all the tourists as the subject of landscape preference are greatly influenced by the object of the landscape preference.