高职院校体育文化活动公关策划的研究

Public relations scheme in sport cultural activities of higher vocational schools

随着高职院校体育文化活动快速发展,其内容丰富、形式多样,参与人数多且范围广,使组织工作越来越复杂。为了保证高职院校体育文化活动圆满成功,高职院校体育文化活动公关策划,应根据活动的规模和类型成立策划小组,确定与之相适宜的主题和目标,通过对环境与目标公众的调查分析,选择效益最好的传播方式,设计规范、具体的公关策划方案,才能使公关策划更加完善,使高职院校体育文化活动组织得更为完美。

In order to ensure the success of the sport cultural activities of the higher vocational schools, the public relations scheme groups should be established according to the scope and types of the activities. The groups should choose the suitable theme and goal of the activity and the best publicity ways according to the investigation of the environment and the participants. The groups also should have the standard and detailed plan.