政治传播视角下受众参与缺位的二维解析

The Dual Analysis of the Absence of Audience Participation from the Perspective of Political Communication

政治系统的和谐、有序运作,依赖于传播机制的有效构建,以及传播者与受众的良性互动。但是当前政治形势下,受众参与缺位、参与冷漠现象还普遍存在。针对这一困境和难题,从传播过程的外部变量因素,以及信息经济学对受众的内在"心理-行为"逻辑进行剖析,有助于找到问题的症结,实现路径和走向的新探索。

The harmonious and orderly operation of a political system depends on the effective construction of the transmission mechanism and a benign interaction between the audience and the communicator. However, the absence of audience participation or indifferent participation is still a common phenomenon under current political situation. To solve this problem, it is helpful to analyze the external variable factors and the internal ＂psychology-behavior＂ logic so as to find the root of the problem and realize new exploration.