广告翻译的顺应性处理

The Application of Adaptation Theory in Advertisement Translation

顺应论,以一种新的视角和途径来考察语言使用,揭示了语言使用的本质特征。本文从顺应论的角度探讨了广告语言和广告翻译中的顺应性解释及顺应性对它们的启示,指出不论是广告语言还是广告翻译都必须顺应各种语境才能达到广告的目的。

In the article, from the perspective of adaptation theory, it has explored the enlightenment that the adaptation of context has brought to the advertisement language and the advertisement translation. It takes the point of view that in order to achieve the final goals of advertisements, the constant adaptation to the context of target readers should be made.