摘要
加强供应链中信息的管理是实现供应链管理目标的关键,牛鞭效应是由需求预测信息在传递过程中发生扭曲而导致的需求波动现象,它对供应链的价值实现会产生巨大影响,本文对牛鞭效应的成因和影响进行一些探讨,并分析了采用共享信息和供应商管理库存减弱牛鞭效应的方法。
It is the key to realize the management aim in supply chain by strengthening the information management in it. The Bullwhip effect is a kind of phenomenon in the process of forecast requirement information. The Bullwhip effect has changed because of the demand rising and falling. It will give a great effect on realizing the value in supply chain. The writer will analyze the causes of the Bullwhip effect and the affect of it in the essay and offer the effective method to weaken the Bullwhip Effect by sharing the information and vendor managed inventory.
出处
《南京财经大学学报》
2008年第6期60-63,共4页
Journal of Nanjing University of Finance and Economics
关键词
供应链
牛鞭效应
信息不对称
供应商管理库存
supply chain
the Bullwhip Effect
share information
Vendor Managed Inventory
