受众·题材·文化——简析中外动漫产业“生态位”之异同

Comparative Study on Niche in Animation Industry between China and Foreign Country

"生态位"是生态学上一个重要的概念,每一个物种都有一个特定的生态位。通过对中外动漫产业受众、题材、文化生态位的异同比较,指出中国动漫产业要有合理的生态定位,并且要依据环境而变位,最大化地发挥生态位的效应,才能在激烈的市场竞争中处于不败之地。

Niche is a fundamental concept in ecology.Each species has its own specific niche.By comparing and contrasting audiences,themes and cultural niches of both Chinese and western animation industries,this article concludes that only by specifying its reasonable niche and adjusting it with the changes of the environment can Chinese animation industry survive and outstand in the fiece competition.