1Narver, J.C., and Slater, S.F..The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 1990, (54): 20-35.
2Narver, J.C., Slater, S.F., and Maclachlan, D.L. Responsive and Proactive Market Orientation and New-Product Success. The Journal of Product Innovation Management, 2004, (21): 334-347.
3菲利普·科特勒著,梅清豪译.营销管理(第11版).上海:上海人民出版社,2003.
4Atuahene-Gima, K., E.M..Tho Contingent Value tive Market Orientations Performance. Management, Slater, S.F., and Olson, of Responsive and Proac- for New Product Program The Journal of Product Innovation 2005,(22):464-482.
5Thomke, S., and Hippel, E.V..Customers as Innovators: A New Way to Create Value. Harvard Business Review, 2002,(April):74-81.
6Atuahene-Gima, K. Resolving the Capability-rigidity Paradox in New Product Innovation. Journal of Marketing, 2005,69(10):61-83.
7Hollensen, S. Global account management (GA- M):Two case studies illustrating the organizational set-up. The Marketing Management Journal,2006, 16(1):244-250.
8Zou,S,and Cavusgil,S T. The GMS:A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing, 2002,44(4):40-56.
9Harvey,M G,Mycrs,M B,and Novicevic,M M. The managerial issues associated with global account management. Thunderbird International Business Review, 2002,44(5):625-650.
5Augusto,M.and Coelho,F.(2009),"Market Orientation and New-to-the-world Products:Exploring the Moderating Effects of Innovativeness,Competitive Strength,and Environmental Forces",Industrial Marketing Management,38(1):94-108.
6Chen,Y.S.,Lin,M.J.J.,and Chang,C.H.(2009),"The Positive Effects of Relationship Learning and Absorptive Capacity On Innovation Performance and Competitive Advantage in Industrial Markets",Industrial Marketing Management,38(2):152-158.
7Cohen,W.M.and Levinthal,D.A(2009),"Absorptive-capacity-a New Prespective On Learning and Innovation",Administrative Science Quarterly,35(1):128-152.
8Grinstein(2008),"A.The Effect of Market Orientation and Its Components on Innovation Consequences:a meta-analysis".Journal of the Academy of Marketing Science,36(2):166-173.
9Han,J.K.,Kim,N.,and Srivastava,R.K(1998)."Market Orientation and Organizational Performance:Is Innovation a Missing Link",Journal of Marketing,62(4):30-45.
10Jaworski,B.,Kohli,A.K.,and Sahay(2000),"A.Market-driven versus Driving Markets".Journal of the Academy of Marketing Science,28(1):45-54.
