东北地区乡村旅游中典型元素的识别与分析——基于ZMET(隐喻抽取技术)进行的质性研究

Identifying and Analyzing the Typical Elements in Rural Tourism in Northeast of China——A Qualitative Research based on ZMET

目前乡村旅游研究可谓如火如荼,在基础理论、应用研究和对策研究等方面均有不菲成果,但进一步细化的问题尚缺乏思考和实证。本文在比较扎根理论和ZEMT隐喻抽取技术两种质的研究方法的基础上,借用ZMET隐喻抽取技术对东北地区乡村旅游中的典型元素进行识别和分类,旨在挖掘出乡村旅游者对东北地区乡村旅游体验的潜在期望。

Rural tourism study now is highly focused on and has already accumulated a great many of academic papers in different types of researches. However, there still exists improvement in positive and qualitative study. This paper based on the comparison between grounded theory and Zaltman Metaphor Elicitation Technique and selected the latter one as the study method to identify, sort and present all the typical elements in the Northeast rural tourism context, aiming to find out the potential expectations and needs hiding in the subconscious of the rural tourists.