从消费主义价值观看农村的建筑节能问题

Analysis of Rural Energy Efficiency of Buildings from the Concept of Consumerism Value

消费主义价值观从20世纪80年代开始进入中国并产生了广泛而深刻的影响,消费从工具性活动向符号性活动转变,与我国当前的节约型社会的建设在消费观念、消费手段和消费结果等方面存在着尖锐的冲突,严重地影响着人们的消费心理和行为。从消费主义价值观的理论出发,结合我国的国情,阐述了如何正确引导农村的消费观念,指出了农村建筑节能的发展方向和一些节能的新技术,对我国农村的建筑节能工作的开展有一定的指导意义。

The concept of consumerism value has entered into China since 1980s and has a far-reaching effect. The consumption changed to symbol activity, which conflicted with our consumption concept, consumption ways and so on, and had bad effect on the consumption action and mind. Starting from the concept of consumerism value, how to rightly lead the rural consumption concept was discussed, and the development direction of rural building energy efficiency was pointed out, as well as the new technology of energy efficiency, which had a profound signifwance on the rural building energy efficiency.