摘要
纵观世界500强跨国公司的成长经历,它们都有一个非常相似的品牌国际化战略。中国企业在品牌国际化的路上,虽然有很多产品做到了世界第一,但真正被世界接受的品牌还是非常有限。
Looking through the development of World Top 500 MNCs, one can find that they all have a very similar strategy of brand-globalization. As for the brand-globalization of Chinese enterprises, even if many have a world No. 1 production or sales, there are just a small number of Chinese brands truly accepted around the world.
出处
《中国外资》
2009年第1期40-43,共4页
Foreign Investment in China
