洪江古商城旅游资源开发探析

Research of Tourist Resources Exploitation in the Hongjiang Ancient Commercial City

本文论证了洪江古商城旅游资源开发的可行性,并从古商城自身建设和沅江沿岸建设来进行开发探究;从品牌定位和整合传播等方面初步分析了宣传策略。

This article has argument feasibility of the Hongjiang ancient commercial city touris resources exploitation,and carries on the exploit inquisiton from the ancient commercial city self-construction and the Yuanjiang river coat construction;Preliminaryly analysize the Publicity strategies form brand localization and conformity dissemination.