摘要
在全球金融危机的情况下,内蒙古永业集团下属的永业农丰生物科技有限责任公司凭借其生命素产品于2008年4月在美国纳斯达克上市并分两次融资近2000万美元,依靠其独特的销售模式,永业又创造了产品还没在当地销售就有大批农民问货、咨询的现象。基于推广成功商业模式的原则,记者通过采访,从永业全国营销中心总经理徐楠、资方负责人及平台(永业的合作伙伴)的角度对永业农丰不同于传统农资营销的模式进行了解读。
As we know that the coming of economic crisis has attacked many industries since the beginning of 2008, including fertilizer industry. However, the distribution operation of YongYe Group, who is famous for ShengMingSu, has achieved great success in 2008. Depending on its product, YongYe Group has made their dream of IPO in Nasdaq become true. Besides, they has acquired al- most 20 million dollar from investors. Therefore, we have car- ried out investigation in this group and concluded the model of their product distribution.
出处
《中国农资》
2009年第2期60-63,4,共4页
CHINA AGRI-PRODUCTION NEWS
