民族地区旅游业与创意产业耦合发展研究——以张家界为例

On the Coupled Development of Tourism Industry and Creative Industry in Ethnic Areas

民族旅游发展有着巨大潜力,民族地区文化旅游资源的保护开发亟待探索最佳的途径。创意产业能够有效地实现经济增长而得到发达国家和发展中国家的极力推崇和大力发展。在民族地区发展旅游创意产业,能够有效地改变民族地区的经济增长方式,对当地经济、文化、社会发展具有重大意义。本文首先分析了国内外文化创意产业的发展和创意产业与旅游业的融合现状与趋势,其次探讨了我国民族地区发展旅游文化创意的基础与意义,然后提出了旅游创意产业发展应采取集群式发展的模式,最后,以湖南张家界旅游创意产业发展为例,就民族地区发展旅游创意产业给出了对策和建议。

The development of ethnic tourism has great potentials. The preservation and development of cultural tourism resources in ethnic areas is yet to explore an optimal channel. The creative industry is able to effectively achieve economic growth, which has been highly praised and greatly developed in developed and developing countries. Developing tourism creative industry in ethnic area can effectively change their economic growth mode, which is of great significance to local economic, cultural and social development. The paper firstly analyzes the development of cultural creative industries both at home and abroad, the merging situation and trend of creative industry and tourism industry. And then it discusses their foundation and meaning and proposes that developing tourism creative industry should adopt clustering development mode. Finally, taking the development of tourism creative industry in Zhangjiajie, Hunan Province as an example, the paper offers countermeasures and suggestions regarding the development of tourism creative industries in ethnic areas.