摘要
西方的旅游研究表明,旅游吸引物是一个系统,它往往是人为建构的结果。而旅游吸引物之所以成为吸引物,不仅因为它具有某种特殊的客观属性,同时还因为它具有人为建构的符号属性。本文在分析旅游吸引物的符号属性的基础上,提出旅游吸引物的概念内涵,并从社会建构的角度对其符号化过程进行分析。本文认为,社会学视角下的旅游吸引物建构的过程实质上是意义和价值建构的过程,同时也是旅游吸引物的符号化过程。这一过程随着社会主流价值与理想的变化呈现出不断变化的动态特征。
Tourism studies in western countries indicate that tourists attraction is a system, usually a result of artificial construction. The reason why we call them tourist attractions is that they possess not only certain special objective attributes, but also semiotic attributes of artificial construction. The paper, based on the analysis of semiotic attributes of tourist attractions, advances the concept connotation of tourist attractions and analyzes semiotic process from the perspective of social construction. The paper holds the view that the constructive process of tourist attractions under the perspective of sociology is in essence the process of the transfer of social value and meaning. Meanwhile, it is also the process of semioticization of attractions. This process presents the dynamic feature of constant changes with the changes of social mainstream value and ideal.
出处
《旅游学刊》
CSSCI
北大核心
2009年第3期69-74,共6页
Tourism Tribune
关键词
旅游吸引物
社会建构
符号化
tourist attraction
social construction
semioticization