名牌战略创造无形资产运作模型研究

The Model of Famous Brand StrategyCreating Intangible Assets

本文研究名牌战略创造无形资产的运作模型，运用系统动力学原理揭示了名牌战略创造无形资产的运作内涵；通过对典型企业的计算机模拟结果分析，提出了多种策略分析方案，并通过模拟分析，指出了典型企业的当前运作特点．

This paper points out the operating content by analyzing the model of famous brand strategy creating intangible assets with system dynamics. After analyzing the result of computer simulating to the typical company, we present several strategic analytical methods, and typical company operating traits through analyzing the results of computer simulating.