摘要
一方面，全球市场手机市场需求量下滑，另一方面其根据地——中国内地市场正在经历格局变动，手机芯片设计公司“大佬”联发科开始进行系列调整。
Taiwan-based MediaTek Inc.faces tough challenges and alluring opportunities amidstthe global economicrecession.The world semiconductor industry witnesseda negative growthrate in 2008 for thefirst time since 2001.Though MediaTek bucked the trend andenjoyed an annual revenue growth of 12.5%in 2008,its income inthe fourth quarter went down by26.4%.Facing the new challenges,the company is ready to change.In China's Mainland,MediaTek'sstrongest market,China's leadingtelecom carrier China Telecomis now vigorously promoting the CDMA network,attracting followers from this GSM chipprovider.And many localmanufacturers,once nursed by MediaTek's turnkey solution thatbinds chip products together withthe software platform,now havefully grown up and start competing with their former teacher. Facing changes inboth market andclients,Media Tekshifts its attentionto 3G(third generation digital communication)and smartphone.Having successfully provided solutions for TD-HSDPA and TD-HSUPA,the companyis now experimenting withits WCDMA solutions.Byemploying competitive edges inthe turnkey solution and single-chip solutions,MediaTek aims tolead local handset manufacturersto the era of smartphone.Based onits successful product platforms,MediaTek also constantly introduces new chips to furtherdevelop the handset market.'We are constantly developing new technologies and markets tocombat the market downturn,'says Tsai Ming-Kai,Chairman of MediaTek.'And it is also agood time to invest in advanced technologies.'
