大学生消费行为倾向的二元结构

Upon the Dual Structure of College Students’ Behavior Disposition of Consumption

采用自编问卷调查了897名大学生的消费行为倾向。利用探索性和验证性因素分析发现,大学生消费行为倾向包括"计划-无序"和"节俭-奢侈"两个维度,并且各维度存在两极化的二元结构。其中"计划-无序"维度包括"计划"和"无序"两个次级因素,而"节俭-奢侈"维度则包括"节俭"和"奢侈"两个次级因素。针对大学生消费行为倾向的理性和非理性并存现状,教育工作者要有的放矢,引导大学生树立科学的消费观,自觉抵制不良消费行为倾向。

The essay, based on the study of 897 college students＇ behavior disposition in consumption, is designed to demonstrate the duality Of ＂plan vs. disorder＂ and ＂economy vs. extravagance＂ in bipolarized dimensions in terms of detective and positive factors. To tackle the coexistence of rationality and irrationality reflected in students＇ behavior disposition, educators have to take countermeasures to root out improper consuming habit, and to cultivate rational view of consumption.