四川旅游经济灾后恢复研究

Research on the Disaster Recovery of Sichuan Travel Economy

改革开放30年来,四川旅游产业得到迅速发展,旅游资源的大开发带来了四川经济的大发展、文化的演绎、历史的传承和无限的商机。然而"5.12"汶川大地震使四川旅游业遭受重创,当前,除了有序恢复四川旅游市场外,还应塑造四川旅游新的形象,在重建中提升产业层次,使四川旅游经济重振雄风。

Since 30 years of reform and open, the Sichuan travel industry get the rapid development. The exploitation of travel resource brings big development of Sichuan economy, deduction of culture, carrying forward the history and infinite opportunity. However, the earthquake of wenchuan in Siehuan province makes the Sichuan travel industry suffering heavy losses. Now besides recovering the regional and provincial travel market, we should portray the new images of Sichuan travel industry, promote the industry in the reconstruction and restore the prestige of sichuan travel economy.