供应链营销渠道体系的研究

Study on the Marketing Channel System in Supply Chain

从供应链管理协调、优化的角度出发,探讨营销渠道的建设.以移动通讯行业为背景,提出了渠道协同应用的多目标规划模型,探讨了模型求解的方法,并以某移动分公司的数掘进行了算例分析.

From the viewpoint of coordination and optimization of supply chain management, the construction of marketing channel has been investigated. Using mobile telecommunication industrial as background, a multi-objectprogram model has been presented by adopting channel harmonizing and organizing thoughts. The algorithm of how to get the optimization solution has been investigated. In the same time, some data of a mobile branch corporation has been used as an example.