摘要
基于Cowling和Cubbin(1971)提出的质量-价格概念,考虑到变量的度量、函数的选择、广告的时滞性和广告的内生性的影响下,推导了计量模型,并对中国国产轿车市场上37个品牌24个月份的广告份额对市场份额的影响进行了经验检验。
The econometric model is based on the Quality-Price concept initially proposed by Cowing and Cubbin （1971）, taking consideration of the measurement of variables, the form of econometric function, the lagged - behind effect and endogenous effect of advertising. The data include 37 brands in domestic car market during 24 months.
出处
《科学技术与工程》
2009年第5期1360-1365,共6页
Science Technology and Engineering
