摘要
中国拥有最大的儿童市场,儿童市场意味着巨大的潜在收益。尽管儿童市场有着相当大的影响力,很多以前专注于成人市场的企业还是未对儿童市场有足够的重视,这无疑会造成体育企业和组织相当的损失。本文论述了儿童体育市场的重要性,其影响因素,并对体育企业和组织在开发儿童市场方面提出了几点建议。
China has the largest children market, which means the huge potential benefit in the world. Mthough children market has such a huge influence, few sports corporations and organizations pay attentions to this field. It means the loss in their business. This paper explains the importance of the children ports market and its effective factors, and provides some advices to help the sports corporations and organizations to develop the children sports market.
出处
《体育科技文献通报》
2009年第3期98-98,110,共2页
Bulletin of Sport Science & Technology
关键词
儿童
体育企业
组织
消费
影响力
child
sport corporation
organization
consume
influence
