大理古城民居客栈中外游客满意度的人口特征差异的对比研究

How do the Domestic and Foreign Tourists Feel about the Pubs & Inns of Dali Old Town:A Contrastive Study of Tourist Types

通过问卷调查,对大理古城民居客栈的中外游客的基本特征与满意度的差异性做出对比研究,以便了解适合不同游客群体对民居客栈旅游产品的旅游需求,提出民居客栈针对不同特征的中外游客群体的服务与管理建议,期望研究的结论对我国的民居客栈或家庭旅馆的发展有积极的指导作用。

Upon a questionnaire, this paper makes a contrastive study of the basic characteristics of tourists and their satisfaction degree over the pubs ＆ inns of Dali 01d Town, clarifying tourists＇ miscellaneous needs for service items or products, and working out different ways to cater to different tourists; and on the other hand, it offers some suggestions for effective management of pubs and inns in conjunction with tourists＇ service expectations, in a hope that such a study would guide, to some measure, the pubs and inns elsewhere in the country to proceed on a sound track.