传媒上市公司的投资能力分析——以电广传媒为例

The Analysis in the Iisted Mediia Companies of the Ability in Investment——Taking TIK as an Example

本文从电广传媒的收入水平、融资能力和投资效率入手分析其投资能力,认为电广传媒投资能力的改善关键在于提高投资效率,从而提高收入水平,有效降低资金成本。

Taking TIK as an example, the paper analyses from the level of income, financing capacity and efficiency of investment firstly, then draws a conclusion that the key to improve the ability of investment is to enhance investment efficiency, and then extends the income levels and reduces effectively the cost of funds effectively.