期刊文献+

美国报业的低成本策略

On the Strategy of Low Cost of American Newspaper Industry
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摘要 由于受到新闻纸涨价等因素的影响,报业利润在不断减少。面对这种情况,报业要保持盈利就必须从各方面皆尽全力压缩成本。美国报业的低成本战略是应对报业颓势的有效措施,某些方面值得我们借鉴和学习。 The profit of newspaper industry becomes less with the influence of news paper increasing in price. Faced with this condition, the newspaper which wants to make profit should make lower cost. The strategy of low cost of American newspaper industry is the effective one to solve the the newspaper industry dilemma, which is beneficial to our newspaper industry.
作者 连娜
出处 《新闻界》 CSSCI 北大核心 2009年第1期33-34,37,共3页 Journalism and Mass Communication
关键词 美国报业 低成本策略 资源共享 合作经营 人力成本 American newspaper industry strategy of low cost resource sharing collaborate running personnel cost
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  • 1[1][5][6][美]Mary Lynn F.Jones,outside assistance,PRESSTIME,April Issue of 2007.参见美国报业协会网站(http://www.naa.org/).

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