摘要
本文以免费报纸作为探讨的对象,对免费报纸的兴起与发展、国外的免费报纸发展状况及我国的免费报纸发展各自进行了评述。在此基础上用理论的视野对免费报纸出现的原因、免费报纸作为营销手段、作为报业环境变化的应对之策等层面进行分析;最后提出了免费报纸持续性发展的展望。
This paper, taking free newspaper as the subject, reviews the rise and development state of it in China and foreign countries. Based on the above, it analyzes the cause of the appearance of free newspapers, and free newspapers as marketing methods and measures for the changes in press industry from a theoretical view. Finally, it proposes the sustainable development prospect of free newspapers.
出处
《新闻界》
CSSCI
北大核心
2009年第1期35-37,共3页
Journalism and Mass Communication
关键词
免费报纸
报纸产业
地铁报
报业生态
free newspapers press industry metro newspapers press ecology
