美国总统大选中的网络媒体影响力研究

Research on the Internet Influences in America Presidential Election Campaign

本文从传播学角度,分析了奥巴马赢得2008年美国总统大选中的关键要素,阐释了网络媒体如何第一次彻底地充当了美国大选中的政治工具,在开展竞选宣传、组织支持者、拉选票、募集资金、跟踪和制造舆论、劝服选民等竞选活动中产生的巨大影响力。

From the perspective of communication study, this paper analyses the key factors in Barack Obama＇ s triumph in the 2008 presidential election. As a medium, the internet for the first time thoroughly plays a role of political tool in the US presidential election. It has made a great impact on such election activities as making publicity, Organizing supporters, canvassing, raising fund, tracking and forming public opinion as well as persuading constituency.