电视媒体公益传播的运作策略

On the Operation Strategy of TV Public Service Communication

电视媒体在公益广告和公益活动传播中发挥着重要的作用。为此,电视媒体要保持创新思维,与时俱进,不断丰富公益广告的传播形式,推出更多更优质的作品,引领公益风尚,传播社会文明,促进社会和谐。

TV plays very important role in the public service advertisement and the public service activity. So TV should keep the innovation, advance with the times, rich the communication ways of public service, make more best products, lead the fashion of public service, spread the social civilization, and promote the social harmony.