论本土工业企业的品牌建设——以福耀玻璃为例

On the Brand Construction of Local Industrial Enterprise -- Taking Fuyao for Example

工业品牌建设与普通消费品牌的品牌打造有众多不同之处。作为玻璃行业的市场挑战者，福耀玻璃在品牌建设方面有不少成功经验。本文以福耀玻璃为例，探求工业品牌建设的方法，希望能对本土工业品牌有所助益。

There are different methods for construction between industrial brands and general ones. Being the Market Challenger of the industrial glass trade, Fuyao group has attained much experience of brand construction. The essay attempts to find the best way of industrial brand construction through the experience of Fuyao group. It would be expected to provide some suggestion for local industrial brands.