案例教学应用研究

On the application of case teaching methods

案例教学是以案例为媒介的一种启发式教学方法。案例教学在教学中有重要作用,它有助于丰富和加深对理论知识的理解;能极大地增强学生的适应能力;能更好地指导学生的实践活动;能将所学知识转化为实践技能。在消费者行为学教学中,可以开展实证性案例教学法;分析性案例教学法,模拟性案例教学法;调研性案例教学法。在案例教学中应注意精选案例并建立自己的案例库;明确教师的角色和责任;明确学生的角色和责任;正确处理案例教学和理论教学的关系。

Case teaching methods are one of the heuristic teaching methods, by which cases are employed as a medium. The methods are very useful in teaching, such as enabling students to understand theoretical knowledge well, improving the students＇ adaptation to markets, helping guiding the students＇ practice activities, and facilitating the students to transfer their learned knowledge into practical techniques. In the teaching of consumers＇ behaviors, various case teaching methods could be employed, including the positive case teaching method, the analytical teaching method, the simulation case teaching method, and the investigation case teaching method. When employing the case teaching methods, teachers should select typical cases and establish their own banks of cases; they should also be aware of their roles and responsibilities and their students＇ ; and the teachers should strike a balance between case and theoretical teachings.