体育俱乐部发展模式研究

STUDY OF SPORTS CLUB DEVELOPMENT MODEL

青少年体育俱乐部是学校体育的延伸,是学校体育、社会体育一体化的初步体现。为了保持青少年体育俱乐部公益性的效益,行政主管部门除了加强监管力度,给予引导和支持外,还应与其他相关部门沟通,共同努力尽快为青少年体育俱乐部出台专门的法律、法规或政策文件,使其有一个明确的法律地位,以便于俱乐部今后的发展和对俱乐部的管理。在对俱乐部的管理上,主管部门可以将依托在学校的体育俱乐部"化零为整"进行整合,加强交流与合作,形成自己的品牌,用现代营销理念激活学校体育资源。

Adolescent sports club is the extension of school physical education and the primary reflection of the integration of school and social physical education. In order to keep its public benefit, the administrative departments in charge should strengthen its supervision and management, provide guidance and support, communicate with oth- er departments concerned and make joint efforts to issue laws, regulations and policies so that it has a definite legal status to benefit its development and management. As for its management, the administrative departments in charge may integrate sports clubs at school, strengthen communication and cooperation, form its own brand, and stimulate school sports resources with modern marketing concept so as to reinforce its leading position.