我国运动员无形资产的商业开发研究

The Commercial Exploration of Intangible Assets of Athletes in China

随着我国体育市场化的不断推进,运动员无形资产的商业开发具有广阔的市场前景和开发潜力。目前我国运动员无形资产开发的市场化程度比较低,缺乏有序的市场运行机制和管理机制,这加大了我国运动员无形资产商业开发的难度。

With the improvement of market - orientated degree of sport , intangible assets of athletes has vast marketable prospect and developing potential . But market - orientated degree of intangible assets of athletes in china is comparatively low and short of orderly operational mechanism and management mechanism, this enlarge difficulty of the commercial exploration of intangible assets of athletes in china.