摘要
广州因其具有悠久的刻书传统和独特的地理条件,成为西文近代印刷出版业传入的前沿,从而大大促进了岭南文化的发展和繁荣。以铅活字印刷为先导的西文近代印刷术,伴随着西文传教士尤其是基督教新教传教士的东来传入中国,广州的印刷出版技术一直走在全国的前列。而书籍广告作为重要的宣传手段,被一些刻书商充分利用,以报纸和其他公共场所为载体,策划出一些颇有影响、受读者欢迎的书籍。
In this paper, we introduce the publishing techniques of Guangzhou＇s pnnting to lead m china an along. And that book advertising is being seen as an important drumbeating instrumentality, they have been used adequately by some stencillers , Using newspaper and other public locations as carrier, some influencing and welcome books have been masterminded.
出处
《广东技术师范学院学报》
2008年第12期99-101,105,共4页
Journal of Guangdong Polytechnic Normal University
关键词
近代广州
出版
书籍广告
neoteric guangzhou
publishing
book advertising
