电力施工企业品牌建设的策略

A Strategy on Brand Building of Electric Power Construction Enterprises

电力建设领域进入品牌竞争时代，电力施工企业品牌建设成为企业生存与发展的必要途径。通过分析当前电力施工企业品牌建设的现状及面临的难点，提出了电力施工企业品牌建设的策略要点，为企业进行品牌建设管理提供借鉴。

The electric power construction enters the competition era of brand. The brand building of electric power construction enterprise becomes the necessary means of survival and development. Based on analysis of the current situation of the brand building of electric power construction enterprises and difficulties they faced, this paper proposes the strategy elements of the brand building of electric power construction enterprises and provides useful experience for enterprises＇brandbuilding management.