国外运营商3G营销如何推进

How Overseas Operators Promote 3G

随着电信市场重组以及3G牌照的发放,我国电信市场发生了深刻变革。与此同时,国际3G市场由起步进入成熟发展阶段,运营环境也发生了重大变化。近日,工业和信息化部电信研究院通信信息研究所发布的《国外运营商3G业务市场营销策略研究》报告称,在"无处不在的网络时代",国外3G运营商的营销策略呈现出若干新特点,其中,融合型业务仍然是战略重点。

With the revamp of telecom sector and the release of 3G licenses, China telecom market has been going through a drastic reform. In the meantime, the international 3G market has stepped into a phase of advanced development, and the environment for 3G operation has changed a lot. As a result, it makes great sense for domestic operators to understand the market environment and business strategy about 3G. In recent days, MIIT issued a report 'Research on 3G Marketing Strategies of Overseas Operators' aiming at providing reference to domestic operators. The report unveiled that in the era of ubquitous network, overseas operators have adopted a series of new characteristics in marketing strategies, including: converged services that had become the core of strategy; M2M by which scope of market has been expanded; telecom network plus RFID that have created ubquitous new application; creation of integrated model for terminals and services; differentiated customization to secure business; strategy towards deep customization; overall promotion for brand image; the trend towards integrated biling and charging, the reveal of importance in electronic channels.