改革开放以来汽车广告语的时代变迁

The Changes of the Automotive Advertising LanguageSince the Reform and Opening-up

改革开放以来,我国的汽车业取得了长足的发展。汽车业发展至今,从最初的产品宣传手册,到今天的概念营销,离不开一句句朗朗上口的汽车广告语。透过汽车广告语,可以看到社会的文化背景、品牌的形象和生活态度。广告语己成为车企比拼市场宣传能力的利器,而经典的广告语,能成为引导消费的不朽传奇。汽车广告语的发展变化能从一个侧面反映汽车行业的发展历程,反映时代的变迁。

Since the reform and opening-up,Chinese automobile industry has made great strides.Advertising language has been an inseparable component to accompany the development of the industry,from the original product brochures to the contemporary concept of marketing.The automotive advertising language embodies the cultural background,the brand's image and people's attitude towards life,and has become a sharp tool for car enterprises to compete with each other and an immortal legend to guide consumers.Its evolution also reflects the development of the automotive industry and the transformation of time.