产业集群品牌创建的影响因素

A Positive Study on the Influencing Factors of Industrial Clusters'Brand Establishment

集群品牌是产业集群的无形资产,产业集群要想获得可持续发展,必须重视这项无形资产的塑造。为寻找集群品牌创建的影响因素,本文以浙江诸暨大唐袜业集群为实证调研对象,选取11个相关变量,运用因子分析法对变量数据进行了分析。结果表明,产业集群内是否存在领头企业、领头企业是否充分发挥带动作用,是影响集群整体品牌创建与中小企业个体品牌创建的关键因素。

Cluster brand is the intangible asset of industrial cluster, for the sustainable development of industrial cluster, its mold must be paid great attention to. In order to find the influencing factors of industrial clusters＇ brand establishment, the paper takes Datang socks cluster as empirical object, and chooses 11 variables, then analyzes the data using factor analysis. The result indicates that there are two key factors influence the establishment of clusters＇ brand and enterprises＇ brand, and they are whether there are leading enterprises in cluster and whether the leading enterprises play driving effect.