乡村旅游业持续发展的合作战略问题探析

Analysis of Enterprise Cooperation Strategy on Rural Tourism Sustainable Development

乡村旅游企业普遍存在管理基础差、经营规模小、旅游资源分散化等弱质性问题,这些问题极大地制约了乡村旅游业可持续发展。鉴于此,本文提出以政府和社区为支撑体系,通过产业集群化发展和供应链一体化,推动乡村旅游业可持续发展的战略构想,希冀利用合作战略来解决乡村旅游企业存在的问题,以推动我国乡村旅游业持续快速发展。

There are several ubiquity problems in running of rural tourism enterprises, such as weak groundwork of management, small scale, tourism resource disperse, and so on. These problems restrict sustainable development of rural tourism severely. Hence, this article puts forward the idea to impulse rural tourism sustainable development by rural tourism industrial development, supply chain integrating and the support of government and community. It is an expectation that the existent problems in rural tourism enterprises development can be resolved by effective cooperation strategies.