我国观光农业可持续发展研究初探

Research on Sustainable Development of Agro Tourism in China

观光农业是在对传统农业进行改造过程中,农业与旅游业交叉结合而成的一种新型产业。但由于宏观调控欠缺、开发经营者认识存在误区等原因,我国观光农业无法有效地实现可持续发展,无法充分发挥在农业结构调整中的潜在优势。基于此,文章主要分析了国内外观光农业的研究现状,比较我国观光农业可持续发展研究与国外的差距与不足,总结相关研究方法发展趋势,以期为我国观光农业的可持续发展提供理论指导。研究结果表明,与国外相比,我国观光农业研究尚处于起步与发展阶段,并从三个方面提出了可能的研究方向。

Rural tourism enterprises have been developed in rural areas as an alternative to agriculture recently. But the industry is suffering from two major problems： inconsistent service quality and lack of appropriate service orientation. This paper analyzes and compares the domestic and foreign literature relevant with agro tourism, summarizes the research tendency in order to provide theoretical aid for the sustainable development. The results show agro tourism research and development is still in its infancy stage from three aspects to the study of a possible direction.