以技术进步促进名牌战略的实施

ACCELERATING THE ENFORCEMENT OF FAMOUS BRAND STRATEGY THROUGH TECHNOLOGICAL IMPROVEMENT

论文结合几年来我国实施名牌战略的现状,通过对国内外大量实例的分析,认为在实施名牌战略过程中,技术创新是关键。并针对在技术创新方面经常遇到的资金短缺问题提出一些看法。最后得出结论,企业要想获得长久的发展,就必须在技术上拥有优势。以技术创新求发展才能够在市场竞争中立于不败之地。

Linking with the practice of implementing the famous brand strategy in our country in recent years,this article analyzes many domestic and foreign examples and believes that it is the key to make technological innovation during the whole process of implementing famous brand strategy.Furthermore,it puts forward some opinions on the ways of solving the prob- lem of fund shortage for research.It concludes that an enterprise should gain technological advantages over the others if it wants to develop for a long time.Only through technological innovation can an enterprise survive the market competition.