摘要
广告是商品经济发展的产物,在一定程度上已经成为一个国家是否经济繁荣昌盛的衡量标准。纵观我国广告之三十年发展变化历程,无论是消费者与广告从"一元"到"二元"的关系转变,还是广告主、广告商、媒介的广告观念,都发生了翻天覆地的变化,本文通过大量的案例研究,从以上四个角度对中国广告观念之三十年变化进行了梳理和分析。
Advertising is the product of commodity economy. In a certain extent, it became the standard of measuring the economic prosperity of a country. Looking at the developing course for the advertising of China for the period of 30 years in four different kinds of points of views above through a large number of case studies.
出处
《中国广告》
2009年第3期130-132,共3页
China Advertising
关键词
观念
消费者
广告主
广告商
媒介
concept, consumers, advertiser, ad-agent, medium
