包装设计的人性化表达研究

Study on Humanized Expression of Packaging Design

人性化的包装设计就是从过去单一对功能的满足上升为对人的精神层面的关怀,并应在包装设计中融入更多情感的、文化的、审美的内涵,从而使包装更贴近生活也更好地服务于生活。文章从包装设计的造型功能要素、色彩要素、文字图形要素以及材料4个方面论述了其对人性化包装设计的影响。

Humanized packaging design is the upgrading from satisfaction of function to spiritual care. The emotional, cultural, and aesthetic connotation was infused into packaging design, so as to make packaging closer to life and serve our daily life better. The influence of the four aspects of packaging design on humanized packaging design was discussed, of which were modeling, colors, characters, and materials.