摘要
论述和构建整体设计中的产品语意体系。从整体化产品设计内涵入手,结合产品空间,对整体产品的3个层系中所表现出来的设计语意进行阐述,提出包含产品的功能语意和品牌语意的"产品语意体系",为当前松散、缺乏凝聚力的中国设计的发展方向提供理论参考。
Product semantic system in whole product design was constructed and discussed. The design semantics represented in the three layers of whole product was discussed from the meaning of whole product design and product space. The concept of ＂product semantic system＂ was put forward, which contains function semantics and brand semantics. The purpose was to provide theoretical reference of the development Chinese design.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第3期127-130,164,共5页
Packaging Engineering
关键词
产品语意体系
整体产品
产品层系
产品空间
产品族
product semantic system
whole product
product layer
product space
product family
