产品设计与用户自我概念

Product Design and Consumer Self-concept

阐述了在产品设计中,应该重视产品的形象要满足用户社会角色扮演的需要。讨论了用户自我概念的界定、调查方法及其在产品设计中的应用。

It was put forward that user＇s requirement of social role play should be regarded in product design. The definition of self-concept, investigation methods, and their application in product design were discussed.