摘要
2000年以前，奥克斯空调一直处于蛰伏期，总销量还不到60万台，与格力、美的、海尔等大品牌有着几乎不可逾越的鸿沟。2001年，奥克斯突然发现，当时无论是格力、美的还是海尔都还没有完全左右市场，这四家中任何两家的市场占有率加起来也不超过27％，这对奥克斯发起进攻创造了客观条件。
Many Chinese enterprises get to be expanded and strengthened just via the means of price war,of which the AUX、BYD and Glanz are the typical excellent examples. AUX waged the price war and declared the White Paper of air conditioner costs,the result of which AUX is the leading brand in the air conditioner industry of China. BYD grew and thrived just based on the mode of manual operation,and defeated the Japan enterprises by the strategy of Low-cost.Finally,BYD became the biggest battery manufacture in the world.Also,BYD coped this strategy to the car manufacture,and achieved success. Glanz was also got success through the price war.The price war helped Glanz to achieve scale economy,so Glanz finally used the weapon of price war to eliminate the competitors.Now Glanz is the biggest hegemon enterprise in the world.
出处
《上海经济》
2009年第3期32-32,共1页
Shanghai Economy
