漫谈广告英语的特色

Features of English Advertising Language

在当今社会,广告无疑已成为人们生活中不可缺少的一部分。而作为广告家族中一员的广告英语,已逐步发展成为一种特珠的用语。它无论从语言、风格、词汇、句法、修辞等方面都体现出了与普通英语的极大不同。文章仅从词汇、句法、修辞这三方面来研究广告英语的特点。掌握了这些特点对于掌握英语广告的设计与创作,增强英语广告的促销作用具有重要意义。

Nowadays, no doubt, the advertisement has become an essential part of the people＇s life. As a member of the advertisement family, the advertising English has gradually shaped into a unique style. It is different from the ordinary English either from the language style or from the lexicon, syntax and rhetoric. The present study focuses on three aspects： lexicon, syntax and rbetoric. These characteristics are necessary for designing English advertising and enhancing its selling power.